Last summer we got a call from Designetics, who was looking for a refreshing new way to communicate to their prospects, exactly who they are. They felt the best way to do this was with video. So they went searching online and found Clum Creative. After interviewing a few companies, they chose us and we began the project.
We first sat down with an introductory meeting and aimed to understand exactly who their target prospect is, the psychology behind the sale and their value proposition, and all the different ways the video would be used. Being a company with a fairly large market share, they weren’t as much concerned about saying what they do and how they do things, but more concerned about who they are from an emotive level. They wanted their viewer to feel good after watching the video, and for it to spark interest and incite trust.
We came back with a creative concept and after a few tweaks; this was the final product..
“Designetics, Inc. had a fantastic experience with Clum Creative Media. Their first priority was to meet our objectives for the project. They took the time to understand who we are as a company, who our customers are, and what we were trying to accomplish through the video. After thoroughly grasping the goals for the project, they took our vision to a whole other level with their creativity. They were extremely flexible and resourceful, giving us many options to choose from to create the finished product that we were looking for. Overall, we could not have asked for a better experience or product. We would be happy to work with Clum again!”