Understanding the Investment

Find out what to expect based on your project, as well as some price ranges for different types of video and video advertising.

Video Project PricingVideo Advertising Partner Pricing

How Much Does Video Production Cost?

Short Answer: It depends on what you’re aiming to accomplish, what general budget you have to work with, the audience your aiming to capture, and the content we need to show. With all the in mind, it’s typically anywhere from $3000-5000 to $100,000.
Basic
$2,500 - 7,500
  • Professional Producer
  • One Day Shoot
  • Solo Crew
  • Basic Edit
  • Basic motion graphics
Professional Video Production
$7,500 - 15,000
  • Professional Producer
  • 1-2 Day Shoot
  • 2 Man Crew
  • Professional Edit
  • Basic motion graphics
Enterprise Video Production
$15,000 - 100,000
  • Senior Producer
  • 1 – 5+ Day Shoot
  • 3+ Man Crew
  • Professional Edit
  • Custom Motion Graphics

Long Answer:

When determining the investment you’ll make in a video project, you’ll want to dive deep into considering these four main areas: 

  1. Your Business Goals
  2. Your Marketing Strategy
  3. The Audience & Platform
  4. The Content

Business Goals

The first questions to ask yourself is “What am I trying to accomplish with this project?” Are you trying to double your sales through a marketing campaign? Are you trying improve efficiencies and net profits by training your employees? Different goals will require different video strategies and different scales of video investment. A better question is asking, “What would a successful project be worth to me?” If the right video could output $250,000 in new business, perhaps an investment of $25,000 could make sense. 

Your Marketing Strategy

If you have a $1,000,000 marketing budget, investing $15,000 in a video project could very well make sense given your total marketing investment. On the other hand, if you have a marketing budget of $25,000, your video investment might look more like $2000 or $3000, if that. Video production companies should have the ability to be flexible to both types of budget. Your production investment should also output a video product that matches your marketing & brand standards. If you’re positioning yourself as a high-end brand, a higher end production approach may be necessary, while a local business may be able to do just fine with a simpler production approach.

The Audience & Platform

Different types of audiences & platforms will require different levels of investment to be effective. An internal video deployed through a company intranet could be effective as a small budget production, however capturing the attention of a consumer audience for a deodorant brand requires a larger investment as you’re in a market saturated with highly creative, and big-value marketing content. Assessing your competitors and the audience you’re aiming to capture the attention of will allow you to pick an appropriate scope. 

Content

What do we want to show? Is it all in one city or in cities across the nation? Will you be able to capture everything in a one day shoot? Or will it take two days? Three days? Understanding the amount of content to capture will determine the scale of investment. Also, the style and assets captured in the production. Will you use actors? Will they be paid or internal company employees? Do we want a high-end cinematic style or a simpler production style? All of these things help gauge the overall investment.

Looking to advertise your video?

Frequently Asked Questions

Budget

So how much does it cost?

We have a flat hourly rate of 100 per hour that spans three phases of the project; planning, shooting, and editing. Depending on what you want to accomplish, we’ll allocate various amounts of time in each of those phases to output a video that fits your goals. Most videos we produce range between 30 and 80 hours for more simple videos and 100-500 hours for bigger ones.

I only have $XXXX what can you do for me?

Just because you have a low budget doesn’t mean you’re out of luck. We’re here to support marketing departments and entrepreneurs with organizations that are growing or looking to grow. If that’s you at all, let’s talk and figure out how we can work together. We have a defined process that we are able to scale around to fit your budget, while still outputting an effective, creative, and unique final video.

What if you go over-budget?

If we begin a project at a certain budget, we stick to it. The only time we go over the original budget is when new requests, outside of the original scope, are made. Either way, every additional billable hour is pre-approved by you.

What's the payment terms?

We are flexible on payment terms, and we are able to work out payment options and financing that works best for your organization. However, most projects are invoiced 50% upon start and 50% upon completion.

Timeline

How long does it take to create a video?

Depending on your urgency and level of responsiveness during the project, we can product a video between 2-8 weeks. For larger, more complex videos – these can take 3-6 months. In cases of extreme urgency or fast and tight deadlines, we can be flexible with you and make sure your project is completed on time.

How fast can your turn around a video?

Depending on your urgency and level of responsiveness during the project, we can product a video between 2-8 weeks. For larger, more complex videos – these can take 3-6 months. In cases of extreme urgency or fast and tight deadlines, we can be flexible with you and make sure your project is completed on time.

Process & Details

How involved are we during the process?

You can be very involved if you want to be, but most projects require very little of your involvement. After the initial discussions, recommendations and approval, you’ll have a 90 minute kick off meeting, need to send us basic information like logos and files and such, and from there we take care of everything. You might need to hop on a quick phone call here or there, answer a few emails, but a very common misconception is that this is a big undertaking for you and your department.

Who is actually working on my project?

Once we officially get started, you’ll be connected with a project manager who will be your point of contact for the project. He will work with you day-to-day and help move the project to completion.

How do you work with us if we are located far away?

We have clients all over the world.  In addition, we have connected with a network of amazing videographers around the world who can help make sure your video is completed no matter where you are.

What's the final deliverable?

When your video is completed we will send your video in a .MOV or .MP4 via Dropbox. If you require any additional file types of mediums, those can also be sent.

Will I receive storyboards or a creative brief?

For narrative and animation projects, storyboards are included. On other projects, instead of creating full on storyboards we will create a visual description or a shotlist. Storyboards can be timely and costly to make, and unless the project requires it – we try to focus that time elsewhere.

Who writes the script?

We do. Our team is trained and experienced at developing creative messaging and scripts around a variety of industries, and after an interview call with you, we’re able to develop content and come up with ideas for you.

Rights & Ownership

Once it's done who owns the video?

You, the client, owns the rights to the final video file as well as all the raw files we capture. If you’d like them upon completion, we can give you all of the raw files, project files, and final video files, or we can store them on our secure servers.