Understanding the Investment
Find out what to expect based on your project, as well as some price ranges for different types of video and video advertising.
Many video production companies dream of Hollywood stardom, making short films and music videos. Our passion and skill set is all about corporate videos.
Corporate videos can range from process training videos to CEO profile videos to trade show videos and more. With corporate video production, it’s all about making your communication simpler, faster, and more effective while doing business. Clum has worked with corporations, large and small, hand-in-hand making the process of making a corporate video, easy.
Trade shows are the place to showcase and demonstrate your company’s products, services, and culture. Typical booths include table top displays, banner stands, and other giveaways.
Trade show floors are a massive maze designed specifically to grab the attendees wandering around. You have roughly 5 seconds to capture their attention before they’re off to your competitor’s booth.
What’s the best way to attract, engage and convert your audience?
Businesses who are using video are seeing (on average) 49% faster growth in revenue. Explainer videos can do a better job of telling your story while boosting your conversion rates. The videos will help your viewers understand your value proposition and what makes your product and/or service unique.
The best explainer videos include a great script, graphics, music, voice-over, and animation. Clum Creative includes all the video aspects when creating high converting videos.
Facebook video ads are created to send viewers to your website or Facebook page. They are ultimately designed to convert those visitors and generate sales.
The videos are a powerful tool that can be used to create educational and thought-provoking content. The content will guide in the decision-making process in the buyer’s journey.
Facebook video ads are an effective part of any marketing campaign to engage your target audience and grow your business if done correctly.
When determining the investment you’ll make in a video project, you’ll want to dive deep into considering these four main areas:
The first questions to ask yourself is, “What am I trying to accomplish with this project?” Are you trying to double your sales through a marketing campaign? Are you trying to improve efficiencies and net profits by training your employees? Different goals will require different video strategies and scales of video investment. A better question to ask is, “What would a successful project be worth to me?” If the right video could output $250,000 in new business, perhaps an investment of $25,000 could make sense.
If you have a $1,000,000 marketing budget, investing $15,000 in a video project could make sense given your total marketing investment. On the other hand, if you have a marketing budget of $25,000, your video investment might look more like $2,000 or $3,000. Video production companies should have the ability to be flexible in both types of budget. Your production investment should also output a video product that matches your marketing & brand standards. If you’re positioning yourself as a high-end brand, a higher end production approach may be necessary. A local business may be able to do fine with a simpler production approach.
Different types of audiences & platforms will require distinct levels of investment to be effective. An internal video deployed through a company intranet could be effective as a small budget production. However, capturing the attention of a consumer audience for a deodorant brand requires a larger investment as you’re in a market saturated with highly creative and big-value marketing content. Assessing your competitors and the audience you’re aiming to capture the attention of will allow you to pick an appropriate scope.
What do we want to show? Is it all in one city or in cities across the nation? Will you be able to capture everything in a one day shoot? Or will it take two days? Three days? Understanding the amount of content to capture will determine the scale of investment. Also, the style and assets captured in the production. Will you use actors? Will they be paid or internal company employees? Do we want a high-end cinematic style or a simpler production style? All of these things help gauge the overall investment.
We have a flat hourly rate of $100 per hour that spans three phases of the project; planning, shooting, and editing. Depending on what you want to accomplish, we’ll allocate various amounts of time in each of those phases to output a video that fits your goals. Most videos we produce range between 30 and 80 hours for more simple videos and 100-500 hours for bigger ones.
Just because you have a low budget doesn’t mean you’re out of luck. We’re here to support marketing departments and entrepreneurs with organizations that are growing or looking to grow. If that sounds like you, let’s talk and figure out how we can work together. We have a defined process that we are able to scale around to fit your budget, while still outputting an effective, creative, and unique final video.
If we begin a project at a certain budget, we stick to it. The only time we go over the original budget is when new requests, outside of the original scope, are made. Either way, every additional billable hour is pre-approved by you.
We are flexible on payment terms, and we are able to work out payment options and financing that works best for your organization. However, most projects are invoiced 50% upon start and 50% upon completion.
Depending on your urgency and level of responsiveness during the project, we can produce a video between 2-8 weeks. For larger, more complex videos – these can take 3-6 months. In cases of extreme urgency or fast and tight deadlines, we can be flexible with you and make sure your project is completed on time.
You can be involved as much as you want, but most projects require little involvement on your end. After the initial discussions, recommendations, and approval, you’ll have a 90-minute kick-off meeting. You’ll need to supply us with basic information like logos and files, and from there we’ll take care of everything. You may need to hop on a quick phone call, answer a few emails, but a very common misconception is that the project is a big undertaking for you and your department.
Once we officially get started, you’ll be connected with a project manager who will be your point of contact for the project. He will work with you day-to-day and help move the project to completion.
We have clients all over the world. In addition, we have connected with a network of amazing videographers from around the world, who will make sure your video is completed no matter where you are located.
When your video is completed, we will send your video in a .MOV or .MP4 via Dropbox. If you require additional file types of mediums, those can also be sent.
For narrative and animation projects, storyboards are included. On other projects, instead of creating full-on storyboards, we will create a visual description or a shot list. Storyboards can be timely and costly to make, and unless the project requires it – we try to focus that time elsewhere.
We do. Our team is trained and experienced in developing creative messaging and scripts around a variety of industries. After an interview call with you, we’re able to develop content and generate ideas for you.
You, the client, owns the rights to the final video file as well as all the raw files we capture. If you’d like them upon completion, we can give you all of the raw files, project files, and final video files, or we can store them on our secure servers.